Automotive Retail in the Digital Age


At the turn of the 20th century, the automotive industry was leading a revolutionary change.  The internal-combustion engine displaced horse-drawn transportation. And, as gas powered vehicles became commonplace, other industries grew along with it. Petroleum, already taking off as the preferred source of heat and light, saw a phenomenal surge in sales. Highway construction also exploded as consumers demanded roads to take advantage of their newfound source of mobility. The automobile indeed changed the world.

Today, the digital revolution is doing what the automobile industry once did – disrupting existing industries and business practices. In the late 20th century, the internet and the miniaturization of processors and devices changed how we communicate. By the beginning of the 21st century, artificial intelligence, big data, the Internet of Things and a host of other new technologies started changing and expanding businesses in ways that were impossible to predict.     

Once the disruptor, the automobile industry is now the disrupted. Electric vehicles connected to the internet and advanced driver assistance systems are leading to autonomous driver technologies that will forever change the transportation industry. But perhaps what’s not as well-known is how the digital revolution is changing the way automobiles are marketed and sold.

Read about the impact of digital technology on automotive retailing in this ISG white paper, Automotive Retail in the Digital Age