Digital Performance Enablement: How Data Can Help Pinpoint Your Next Big Opportunity


Today’s enterprises have more data, more technology and more automation than ever before. They use highly functional and expansive enterprise applications for sales, marketing, customer services, finance, human resources, operations, logistics and more. With the advances in technology and the growth of data, we should be seeing vast improvements in business outcomes, including productivity, revenue growth and cost optimization – but we are not. In fact, all the money spent on IT sometimes seems to hamper progress as enterprises grapple with how to use data to quickly identify business opportunities and generate profits.

Enter Digital Business, a paradigm that requires enterprises to speed up operations and reduce overhead.

Business is mobile and impatient. Customers expect immediate service and response. Inventory is always moving. Prices fluctuate by the minute. Communication is rapid and transparent. The best decisions rely on data from multiple sources inside and outside the enterprise. Yet most enterprises remain hamstrung by dated organizational structures and supporting IT systems that prop up silos of data and expertise with business workflows that were designed for yesterday’s market realities, not today’s.

This ISG research report, sponsored by r4 Technologies, explores how Digital Performance Enablement (DPE) helps businesses find, understand and profit from the increasingly large and complex volume of data they already have at their fingertips.