How to Prevail in the Information Economy: Putting Business Intelligence to Work


The successful enterprise of 2015 and beyond will be agile and data-centric. As these companies move from what have been the early stages of the Information Economy – assimilating increasing amounts and sources of data – toward a more integrated understanding of their business and their market, they are transforming their operating models to tap the potential of Big Data.

In 2014, we saw continued innovation in analytics software, hardware and expanded access of Big Data to a wide variety of enterprises. Seventy percent of enterprise organizations have already deployed or plan to deploy big-data projects related to collecting more useful information. Service providers began offering Analytics-as-a-Service (AaaS) and Data-as-a-Service (DaaS) capabilities.

In 2015, we will see mobile access to business intelligence become the primary access for leading organizations, while more enterprises will begin to drive tangible business value out of available social data. Continued innovation in software will produce analytics capabilities inherent to transactional systems and joint ventures will become more common to propel increased productivity and discovery in global industries. The Information Economy is here and growing!

Transforming an operating model to become data-centric starts with a formal process to produce strategy and mission statements, project plans and key performance indices that prioritize Big Data. These plans need to include a review of current Service Integration and Management (SIAM) processes with a focus on injecting more agile tools, technologies, processes and structures into the operating model.

Aligning the strategy, operating model and SIAM with a transformation is not the simplest of tasks to plan and execute. Some forward-thinking enterprises are establishing shared services Business Intelligence Competency Centers (BICC) that are responsible for:

  • Understanding business requirements;
  • Developing and executing the organization’s business intelligence strategy;
  • Creating and implementing architecture standards;
  • Conducting data management and governance to produce business relevant information;
  • Developing and supporting the appropriate skills throughout the organization.

An effective BICC will have a service-oriented approach and provide tangible evidence of its value to the business.

The promise of Big Data is that it can help enterprises make better strategic and tactical decisions, run more efficiently and deliver more competitive products – all mandates for prevailing in the expanding Information Economy.

How will you choose to transform your organization to meet these mandates? Contact me to learn more about how we can help.

About the author

Jamie helps clients define strategy, capitalize on cloud, analytics and digital technology trends and implement target operating models. Recently, he assisted several Fortune 100 and 1000 clients in sourcing their global transformations to the Microsoft cloud, next generation networks and data center co-location solutions. ITIL certified, Jamie has a BA in MIS from Notre Dame and an MBA with a concentration in Portfolio, Program and Project management from the University of Texas at Dallas. He served as an Airborne, Air Assault and Ranger qualified US Army Field Artillery officer. His military decorations include the 1998 Gen. MacArthur Leadership Award.