The Benefits of Predictive Customer Analytics

For a Chief Marketing Officer (CMO), understanding customer behavior is imperative for smart decision making. The kinds of analytics CMOs have been using — those that describe what has already happened — are nearly obsolete by the time the CMO sees them. Can IT offer something better? Try predictive customer analytics.

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About the author

Mr. Sanders is a Practice Lead for the Technology, Retail and Enterprise Business vertical. He offers ISG’s clients his insight and expertise on service provider commercial terms and negotiations for ERP System Integration and Support, Enterprise Business Process Outsourcing, Infrastructure Services, Application Development and Maintenance, and Program Management.