Bay Area Digital Executive Dinner Series 

Register for the event by completing the form below.

Farallon | 450 Post Street | San Francisco, CA 94102
Wednesday, May 1 at 6pm PT

ISG Partner, Prashant Kelker will present
Implementing & Tracking a Digital Operating Model

TOPIC:  Implementing & Managing New Digital Operating Models

WHY ATTEND:  This session will focus on understanding what others are doing to establish and govern digital operating models in the new world.  We will be speaking to the challenges they face, and how some companies have overcome these challenges – the key topics we will address are:

• How should the organization structure adapt/change to address new digital models, and how have the leading companies executed change management?

• How will the design and execution of technology transformation programs inform and build its required target business capabilities iteratively using an evolving provider ecosystem?

• How do you ensure a solid digital backbone and operating model is established and maintained to scale and ensure quality in your transformation programs?

• How do you harness emerging technologies and bring them to mass scale usage within your enterprise (automation, analytics, ML, cloud, blockchain, etc.)


  • 6pm PT Networking/Happy Hour:  45 minutes
  • 7pm PT Dinner:
  • Appetizer:  Implementing & Tracking a Digital Operating Mode
    Presented by Prashant Kelker, ISG Partner - Digital Strategy & Solutions
  • Dinner:  Open Q&A
  • Dessert:  Future Topics & Networking

This is a great opportunity to network and learn from peers. Feel free to bring a colleague!

Upcoming dinners:

Date TBD - Palo Alto: Blockchain Reality & Impact

Date TBD - San Francisco: The Automation Journey Conundrum

ISG Harnesses the Potential of Technology Business Management

For an event only in its second year, the recent Technology Business Management (TBM) Conference in Miami was eagerly anticipated by a Who’s Who of the C-Suite. Almost half of the more than 700 attendees were CFOs, CIOs or Senior Finance VPs from major, blue-chip companies who came for the express purpose of discussing the potential of TBM, an emerging discipline for managing the business of IT and extracting maximum value from IT investments.

Here’s what we knew going into the conference:

Like other corporate business functions, IT must manage and report on the cost and performance of its products and services, especially as it increasingly is seen as an enabler of growth. The role of IT as a strategic component in planning is clear. Companies are moving more and more of their workloads to the cloud. CIOs are pushing to digitize and automate and collect data at every point, to drive everything from product development to customer engagement. To create real innovation and growth, a company must continually reassess its use of technology, scrutinize its balance sheets and shift its IT spend to new, more productive technologies.

Here’s what we learned at the conference:

Apptio’s suite of SaaS-based TBM applications delivers transparency by calculating the true cost of IT. The TBM taxonomy reveals precisely where IT connects to the business, enabling a complete understanding of IT spend – per application, per business unit, per device – measuring cost all up and down the IT supply chain.

The even-better news, for us and our clients, is:

Apptio’s taxonomy is ISG’s taxonomy. As Apptio’s go-to partner for data and benchmarking services, ISG will meet clients wherever they are along their TBM journey to help them accomplish their IT investment goals. If a company can truly capture what their storage spend is, for instance, ISG can measure it against industry standard. If it’s three times higher than industry spend, ISG will work with the client to explore why.

ISG will implement Apptio software and then take clients to the next step, helping them to answer the “so what?” By collecting, configuring and visualizing data in Apptio, ISG can provide deep insights on IT optimization areas, including comparison of revenue and investments in applications, portfolio rationalization, server consolidation, and consumption management. ISG also can improve communication with the business, helping to develop a service catalog and implement demand-and-consumption management techniques.

By leveraging the discipline of TBM, ISG will be able to help companies create a bill of IT and shift the conversation from how to control IT costs to how to use IT to better manage and grow the business. With our world-class data and benchmarking capabilities, no one else in the market will be able to offer the insights and the view that we can.

In the end, the trip to Miami was well worth it – for Apptio, for ISG, and for the C-Suite executives hoping to use technology to transform their operations and take their businesses to the next level.

About the author

As a partner and member of the Executive Board, Mr. Hall leads ISG’s Digital Strategy and all ISG Service Lines for the Americas. He also leads ISG’s Alliance group and is ISG’s Executive Sponsor to the TBM Council. During his time with ISG, Mr. Hall has led some of the company’s largest and most complex engagements with clients as diverse as United Airlines, Symantec, BP, World Bank, CEMEX and Motorola. He is a seasoned professional who brings considerable experience in emerging technologies to ISG clients. Prior to his position at ISG, Mr. Hall held senior roles at a number of renowned IT services companies, including Unisys and MCI. He also led large-scale eBusiness initiatives for technology solutions providers C-Bridge and CBSI and gained deep outsourcing and offshore software development experience as a delivery executive with Covansys. Mr. Hall co-authored Managing Global Development Risk: A Guide to Managing Global Software Development. He earned his degree in Computer Science from Regis University.