Bay Area Digital Executive Dinner Series 

Register for the event by completing the form below.

Farallon | 450 Post Street | San Francisco, CA 94102
Wednesday, May 1 at 6pm PT

ISG Partner, Prashant Kelker will present
Implementing & Tracking a Digital Operating Model

TOPIC:  Implementing & Managing New Digital Operating Models

WHY ATTEND:  This session will focus on understanding what others are doing to establish and govern digital operating models in the new world.  We will be speaking to the challenges they face, and how some companies have overcome these challenges – the key topics we will address are:

• How should the organization structure adapt/change to address new digital models, and how have the leading companies executed change management?

• How will the design and execution of technology transformation programs inform and build its required target business capabilities iteratively using an evolving provider ecosystem?

• How do you ensure a solid digital backbone and operating model is established and maintained to scale and ensure quality in your transformation programs?

• How do you harness emerging technologies and bring them to mass scale usage within your enterprise (automation, analytics, ML, cloud, blockchain, etc.)


  • 6pm PT Networking/Happy Hour:  45 minutes
  • 7pm PT Dinner:
  • Appetizer:  Implementing & Tracking a Digital Operating Mode
    Presented by Prashant Kelker, ISG Partner - Digital Strategy & Solutions
  • Dinner:  Open Q&A
  • Dessert:  Future Topics & Networking

This is a great opportunity to network and learn from peers. Feel free to bring a colleague!

Upcoming dinners:

Date TBD - Palo Alto: Blockchain Reality & Impact

Date TBD - San Francisco: The Automation Journey Conundrum

Service Providers Tell All: How to Improve Innovation in Services Relationships

Clients often complain that they don’t get enough innovation from their service providers, so we asked a group of providers at our recent Sourcing Industry Conference about why this might be. They defined innovation as a two-way street and said their clients don’t understand the collaborative process needed to foster innovation. They also noted that the contract between service provider and client can cloud the matter with vague promises of innovation but that it often lacks specificity on how to create innovation and the critical and engaged role of the client in developing a genuine innovation cycle.

When we mentioned “gainshare” as a motivator, the providers snorted, not because it wasn’t viable, but because they said pat industry answers alone cannot solve the deeper problems of creating trust and understanding in a services relationship. Trust is essential to encourage innovation and creativity. Both parties have to accept and embrace the paradoxical nature of the relationship (in which the client is interested in savings, the provider in profits) and use that in a structured process to drive the best thinking and engagement from both sides.

The following ISG Top 5 points distill the ideas we gained from service providers about how to handle this difficult-to-deliver subject.

1. Define innovation together. Clients have many different perceptions of innovation; the lack of a common definition between client and service provider can create unrealistic expectations or preconceived ideas on the part of the client, which creates uncertainty. If the client’s criterion is only savings, that will inhibit both the discussion and the provider’s ability to bring forward ideas with a wider application to the client’s business.

2. Integrate innovation throughout the business. Not all client companies have a culture of innovation in the back office services. Many companies see strategic planning and innovation only on the product side of the business. Finding a way to bring together the business strategy and planning with the business operations will allow the provider to deliver innovation that matters to the client’s business.

3. Invest in innovation. Technology and back office services can be seen as cost centers. Even though clients insist on contractual obligations for the provider to deliver innovation, clients are generally not interested in innovation if it costs more, a perception that closes the door on options in emerging technology or services areas which may require investment to obtain the innovation or savings result. In addition, pressures on the provider to continuously provide cost savings to the client means less margin that could incent or pay for innovation.

4. Recognize the difference between “Big I” innovation and continuous improvement. Client business executives expect business innovation, but operations executives expect technical and process innovation; it can be difficult to bridge the gap and create meaningful solutions that support both areas. Some forms of continuous improvement can be very valuable to a client both from an efficiency and a cost savings perspective but do not get the recognition as “Big I” innovation.

5. Bring more minds to the table. Multi-service provider environments, which are the norm today, require a number of providers to be engaged in a complex services situation. The provider can bring leadership to this kind of multiple player situation, but the client must be the driver. We have seen interesting situations where clients have been able to do this, but this is not yet an industry trend.

Defining innovation in your services relationship is a good place to start. See my recent Consider the Source post, Rethinking Innovation in Outsourcing: Defining Outsourcing Innovation or contact me for more ideas on this subject.

About the author

Cynthia brings 25 years of experience helping clients develop their sourcing governance and service management design. Having worked with more than 50 organizations to improve business management and service management processes in both single-provider and multi-provider environments, Cynthia has become a recognized expert in sourcing governance, vendor and contract management. She currently serves as the architect for ISG’s service methodology and global integrator of its products and services. Cynthia works to leverage ISG’s accumulated intellectual property resources to help enterprises create effective transformation and governance capability, and maintains a continuing role in the Strategy and Organizational Change Enablement practice.