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  <channel>
    <title>Thought Leadership</title>
    <link>https://isg-one.com/articles</link>
    <description>Explore insightful articles on AI, sourcing contracts in healthcare, and market signals, along with expert advisory services across various industries, enhancing your strategic decision-making.</description>
    <language>en</language>
    <pubDate>Fri, 13 Nov 2026 17:31:56 GMT</pubDate>
    <dc:date>2026-11-13T17:31:56Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Index Insider | A Lot of IT Isn’t Artificial</title>
      <link>https://isg-one.com/articles/index-insider-a-lot-of-it-isnt-artificial</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-a-lot-of-it-isnt-artificial" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20A%20Lot%20of%20IT%20Isnt%20Artificial.jpg" alt="Index Insider | A Lot of IT Isn’t Artificial" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hello. This is Alex Bakker with what’s important in the IT and business services industry this week.&lt;br&gt;&lt;br&gt;If someone forwarded you this briefing, consider subscribing &lt;a href="https://isg-one.com/research/isg-index-insider"&gt;here&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-a-lot-of-it-isnt-artificial" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20A%20Lot%20of%20IT%20Isnt%20Artificial.jpg" alt="Index Insider | A Lot of IT Isn’t Artificial" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hello. This is Alex Bakker with what’s important in the IT and business services industry this week.&lt;br&gt;&lt;br&gt;If someone forwarded you this briefing, consider subscribing &lt;a href="https://isg-one.com/research/isg-index-insider"&gt;here&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Findex-insider-a-lot-of-it-isnt-artificial&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Artificial intelligence</category>
      <category>ISG Index Insider</category>
      <pubDate>Fri, 13 Nov 2026 17:23:38 GMT</pubDate>
      <guid>https://isg-one.com/articles/index-insider-a-lot-of-it-isnt-artificial</guid>
      <dc:date>2026-11-13T17:23:38Z</dc:date>
      <dc:creator>Alex Bakker</dc:creator>
    </item>
    <item>
      <title>Who Should Own What? GCCs and the New Logic of Enterprise Capabilities</title>
      <link>https://isg-one.com/articles/who-should-own-what-gccs-and-the-new-logic-of-enterprise-capabilities</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/who-should-own-what-gccs-and-the-new-logic-of-enterprise-capabilities" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Who%20Should%20Own%20What%20GCCs%20and%20the%20New%20Logic%20of%20Enterprise%20Capabilities.jpg" alt="Who Should Own What? GCCs and the New Logic of Enterprise Capabilities" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For enterprise leaders, the critical question about global capability centers (GCCs) is not simply where work gets done, but which capabilities to own, how to orchestrate them and how AI changes the equation.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/who-should-own-what-gccs-and-the-new-logic-of-enterprise-capabilities" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Who%20Should%20Own%20What%20GCCs%20and%20the%20New%20Logic%20of%20Enterprise%20Capabilities.jpg" alt="Who Should Own What? GCCs and the New Logic of Enterprise Capabilities" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For enterprise leaders, the critical question about global capability centers (GCCs) is not simply where work gets done, but which capabilities to own, how to orchestrate them and how AI changes the equation.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Fwho-should-own-what-gccs-and-the-new-logic-of-enterprise-capabilities&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Governance</category>
      <category>Artificial intelligence</category>
      <category>Sourcing</category>
      <category>Global Capability Center</category>
      <pubDate>Tue, 10 Nov 2026 23:38:56 GMT</pubDate>
      <guid>https://isg-one.com/articles/who-should-own-what-gccs-and-the-new-logic-of-enterprise-capabilities</guid>
      <dc:date>2026-11-10T23:38:56Z</dc:date>
      <dc:creator>Carolyn Becker</dc:creator>
    </item>
    <item>
      <title>Agentic SAP Needs Accountability Beyond the SLA</title>
      <link>https://isg-one.com/articles/agentic-sap-needs-accountability-beyond-the-sla</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/agentic-sap-needs-accountability-beyond-the-sla" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Agentic%20SAP%20Needs%20Accountability%20Beyond%20the%20SLA.jpg" alt="Agentic SAP Needs Accountability Beyond the SLA" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Why Responsibility for Business Decisions Belongs in the Sourcing Conversation&lt;/h2&gt; 
&lt;p&gt;Enterprises should not buy an agentic SAP system as an upgrade to an unchanged service contract. When AI agents draft requests for supplier bids or update purchasing records, the enterprise is authorizing software to perform defined business tasks. Business owners must set the limits of that authority and agree with their service providers who will intervene when information conflicts or an action produces an incorrect result. The enterprise retains ownership of the business policy.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/agentic-sap-needs-accountability-beyond-the-sla" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Agentic%20SAP%20Needs%20Accountability%20Beyond%20the%20SLA.jpg" alt="Agentic SAP Needs Accountability Beyond the SLA" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Why Responsibility for Business Decisions Belongs in the Sourcing Conversation&lt;/h2&gt; 
&lt;p&gt;Enterprises should not buy an agentic SAP system as an upgrade to an unchanged service contract. When AI agents draft requests for supplier bids or update purchasing records, the enterprise is authorizing software to perform defined business tasks. Business owners must set the limits of that authority and agree with their service providers who will intervene when information conflicts or an action produces an incorrect result. The enterprise retains ownership of the business policy.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Fagentic-sap-needs-accountability-beyond-the-sla&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>SAP</category>
      <category>Artificial intelligence</category>
      <category>Sourcing</category>
      <pubDate>Tue, 10 Nov 2026 18:31:33 GMT</pubDate>
      <guid>https://isg-one.com/articles/agentic-sap-needs-accountability-beyond-the-sla</guid>
      <dc:date>2026-11-10T18:31:33Z</dc:date>
      <dc:creator>Heiko Henkes</dc:creator>
    </item>
    <item>
      <title>Index Insider | Cautious Demand, Rising Headcount</title>
      <link>https://isg-one.com/articles/index-insider-cautious-demand-rising-headcount</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-cautious-demand-rising-headcount" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Cautious%20Demand%20Rising%20Headcount.jpg" alt="Index Insider | Cautious Demand, Rising Headcount" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-cautious-demand-rising-headcount" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Cautious%20Demand%20Rising%20Headcount.jpg" alt="Index Insider | Cautious Demand, Rising Headcount" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Findex-insider-cautious-demand-rising-headcount&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Artificial intelligence</category>
      <category>ISG Index Insider</category>
      <pubDate>Fri, 06 Nov 2026 18:35:45 GMT</pubDate>
      <guid>https://isg-one.com/articles/index-insider-cautious-demand-rising-headcount</guid>
      <dc:date>2026-11-06T18:35:45Z</dc:date>
      <dc:creator>Stanton Jones</dc:creator>
    </item>
    <item>
      <title>Six Strategic Priorities Shaping the Next Phase of Energy Transformation</title>
      <link>https://isg-one.com/articles/six-strategic-priorities-shaping-the-next-phase-of-energy-transformation</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/six-strategic-priorities-shaping-the-next-phase-of-energy-transformation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Six%20Strategic%20Priorities%20Shaping%20the%20Next%20Phase%20of%20Energy%20Transformation.jpg" alt="Six Strategic Priorities Shaping the Next Phase of Energy Transformation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Global energy enterprises are facing increasing pressure to meet rising demand, while navigating aging infrastructure, security concerns, market volatility and the transition toward a lower-carbon economy. Many factors are contributing to the increasing demand for reliable and affordable energy supplies: industrial expansion, electrification, data-center growth and rising consumption in emerging markets.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/six-strategic-priorities-shaping-the-next-phase-of-energy-transformation" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Six%20Strategic%20Priorities%20Shaping%20the%20Next%20Phase%20of%20Energy%20Transformation.jpg" alt="Six Strategic Priorities Shaping the Next Phase of Energy Transformation" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Global energy enterprises are facing increasing pressure to meet rising demand, while navigating aging infrastructure, security concerns, market volatility and the transition toward a lower-carbon economy. Many factors are contributing to the increasing demand for reliable and affordable energy supplies: industrial expansion, electrification, data-center growth and rising consumption in emerging markets.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Fsix-strategic-priorities-shaping-the-next-phase-of-energy-transformation&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Oil and Gas</category>
      <pubDate>Tue, 03 Nov 2026 18:45:04 GMT</pubDate>
      <guid>https://isg-one.com/articles/six-strategic-priorities-shaping-the-next-phase-of-energy-transformation</guid>
      <dc:date>2026-11-03T18:45:04Z</dc:date>
      <dc:creator>Dale Hearn</dc:creator>
    </item>
    <item>
      <title>Index Insider | Where EMEA Growth Is Holding Up</title>
      <link>https://isg-one.com/articles/index-insider-where-emea-growth-is-holding-up</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-where-emea-growth-is-holding-up" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Where%20EMEA%20Growth%20Is%20Holding%20Up.jpg" alt="Index Insider | Where EMEA Growth Is Holding Up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones and Sunder Sarangan with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-where-emea-growth-is-holding-up" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Where%20EMEA%20Growth%20Is%20Holding%20Up.jpg" alt="Index Insider | Where EMEA Growth Is Holding Up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones and Sunder Sarangan with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Findex-insider-where-emea-growth-is-holding-up&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>ISG Index Insider</category>
      <pubDate>Fri, 30 Oct 2026 18:05:28 GMT</pubDate>
      <guid>https://isg-one.com/articles/index-insider-where-emea-growth-is-holding-up</guid>
      <dc:date>2026-10-30T18:05:28Z</dc:date>
      <dc:creator>Stanton Jones</dc:creator>
    </item>
    <item>
      <title>Where Are Banks on the AI Value Ladder?</title>
      <link>https://isg-one.com/articles/where-are-banks-on-the-ai-value-ladder</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/where-are-banks-on-the-ai-value-ladder" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Turning%20AI-Enabled%20Transformation%20into%20Bank%20Competitive%20Advantage.jpg" alt="Turning AI-Enabled Transformation into Bank Competitive Advantage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Banks must always rethink how they can improve business performance and compete more effectively. AI is supercharging that – changing which capabilities banks need to control, how they work with providers and what it takes to realize measurable value.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/where-are-banks-on-the-ai-value-ladder" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Turning%20AI-Enabled%20Transformation%20into%20Bank%20Competitive%20Advantage.jpg" alt="Turning AI-Enabled Transformation into Bank Competitive Advantage" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="line-height: 20.85px;"&gt;Banks must always rethink how they can improve business performance and compete more effectively. AI is supercharging that – changing which capabilities banks need to control, how they work with providers and what it takes to realize measurable value.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Fwhere-are-banks-on-the-ai-value-ladder&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Artificial intelligence</category>
      <category>Banking &amp; Financial Services</category>
      <pubDate>Wed, 28 Oct 2026 13:59:26 GMT</pubDate>
      <guid>https://isg-one.com/articles/where-are-banks-on-the-ai-value-ladder</guid>
      <dc:date>2026-10-28T13:59:26Z</dc:date>
      <dc:creator>Marc Harrison</dc:creator>
    </item>
    <item>
      <title>Index Insider | Where Americas Growth Is Holding Up</title>
      <link>https://isg-one.com/articles/index-insider-where-americas-growth-is-holding-up</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-where-americas-growth-is-holding-up" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Where%20Americas%20Growth%20Is%20Holding%20Up.jpg" alt="Index Insider | Where Americas Growth Is Holding Up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones and Sunder Sarangan with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone&lt;/span&gt;&lt;span style="background-color: #ffffff;"&gt;&amp;nbsp;forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-where-americas-growth-is-holding-up" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Where%20Americas%20Growth%20Is%20Holding%20Up.jpg" alt="Index Insider | Where Americas Growth Is Holding Up" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="background-color: #ffffff;"&gt;Hello. This is Stanton Jones and Sunder Sarangan with what’s important in the IT and business services industry this week.&lt;/span&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;br style="background-color: #ffffff;"&gt;&lt;span style="background-color: #ffffff;"&gt;If someone&lt;/span&gt;&lt;span style="background-color: #ffffff;"&gt;&amp;nbsp;forwarded you this briefing, consider subscribing &lt;/span&gt;&lt;u&gt;&lt;a href="https://isg-one.com/isg-index-insider?utm_source=marketo&amp;amp;utm_medium=isg_insider" style="background-color: #ffffff;"&gt;here&lt;/a&gt;&lt;/u&gt;&lt;span style="background-color: #ffffff;"&gt;.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Findex-insider-where-americas-growth-is-holding-up&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>ISG Index Insider</category>
      <pubDate>Fri, 23 Oct 2026 16:12:38 GMT</pubDate>
      <guid>https://isg-one.com/articles/index-insider-where-americas-growth-is-holding-up</guid>
      <dc:date>2026-10-23T16:12:38Z</dc:date>
      <dc:creator>Stanton Jones</dc:creator>
    </item>
    <item>
      <title>Index Insider | Why Enterprises Keep Signing Longer Deals</title>
      <link>https://isg-one.com/articles/index-insider-why-enterprises-keep-signing-longer-deals</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-why-enterprises-keep-signing-longer-deals" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Why%20Enterprises%20Keep%20Signing%20Longer%20Deals.jpg" alt="Index Insider | Why Enterprises Keep Signing Longer Deals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;This is Stanton Jones with what’s important in the IT and business services industry this week.&amp;nbsp;&lt;br&gt;&lt;br&gt;If someone forwarded you this briefing, consider subscribing &lt;a href="https://isg-one.com/research/isg-index-insider"&gt;here&lt;/a&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/index-insider-why-enterprises-keep-signing-longer-deals" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Index%20Insider%20Why%20Enterprises%20Keep%20Signing%20Longer%20Deals.jpg" alt="Index Insider | Why Enterprises Keep Signing Longer Deals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;This is Stanton Jones with what’s important in the IT and business services industry this week.&amp;nbsp;&lt;br&gt;&lt;br&gt;If someone forwarded you this briefing, consider subscribing &lt;a href="https://isg-one.com/research/isg-index-insider"&gt;here&lt;/a&gt;.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Findex-insider-why-enterprises-keep-signing-longer-deals&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>ISG Index Insider</category>
      <pubDate>Fri, 16 Oct 2026 18:19:14 GMT</pubDate>
      <guid>https://isg-one.com/articles/index-insider-why-enterprises-keep-signing-longer-deals</guid>
      <dc:date>2026-10-16T18:19:14Z</dc:date>
      <dc:creator>Stanton Jones</dc:creator>
    </item>
    <item>
      <title>Software Strategy 2030: When Software Stops Being the Product</title>
      <link>https://isg-one.com/articles/software-strategy-2030-when-software-stops-being-the-product</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/software-strategy-2030-when-software-stops-being-the-product" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Software%20Strategy%202030%20When%20Software%20Stops%20Being%20the%20Product.jpg" alt="Software Strategy 2030 When Software Stops Being the Product" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;AI Is Shifting Enterprise Software from Applications and Seats to Capabilities, Work and Outcomes&lt;/h2&gt; 
&lt;p&gt;For two decades, enterprise software strategy has largely been an application and procurement story: select strategic platforms, negotiate licenses, manage vendors and control the application portfolio. That model is becoming insufficient.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://isg-one.com/articles/software-strategy-2030-when-software-stops-being-the-product" title="" class="hs-featured-image-link"&gt; &lt;img src="https://isg-one.com/hubfs/Software%20Strategy%202030%20When%20Software%20Stops%20Being%20the%20Product.jpg" alt="Software Strategy 2030 When Software Stops Being the Product" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;AI Is Shifting Enterprise Software from Applications and Seats to Capabilities, Work and Outcomes&lt;/h2&gt; 
&lt;p&gt;For two decades, enterprise software strategy has largely been an application and procurement story: select strategic platforms, negotiate licenses, manage vendors and control the application portfolio. That model is becoming insufficient.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2035844&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fisg-one.com%2Farticles%2Fsoftware-strategy-2030-when-software-stops-being-the-product&amp;amp;bu=https%253A%252F%252Fisg-one.com%252Farticles&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Artificial intelligence</category>
      <category>Software Advisory Services</category>
      <pubDate>Wed, 14 Oct 2026 16:56:26 GMT</pubDate>
      <guid>https://isg-one.com/articles/software-strategy-2030-when-software-stops-being-the-product</guid>
      <dc:date>2026-10-14T16:56:26Z</dc:date>
      <dc:creator>Dr. Daniel Gerster</dc:creator>
    </item>
  </channel>
</rss>
