Sashidharan Balasundaram

Senior Director, Market Insights and Strategic Growth

As Senior Director of Market Insights and Strategic Growth at ISG, Sashidharan brings a strategic lens to provider intelligence, ecosystem trends, and sourcing dynamics. With over 17 years of experience spanning pre-sales, solutioning, delivery, and advisory, he bridges market data with business strategy to help both enterprises and service providers unlock growth.

Sashidharan leads ISG’s efforts in delivering forward-looking market insights, enabling clients to navigate complex sourcing landscapes, adopt emerging technologies, and accelerate digital transformation. He partners closely with senior enterprise stakeholders, service providers, and the investor community—offering differentiated perspectives on go-to-market strategies, industry shifts, and competitive positioning.

A core contributor to ISG’s flagship platforms—including ISG Index™, Index Insider, and ISG Tango™—he helps shape the firm's digital advisory capabilities and strategic thought leadership. His focus on sales enablement, influencer impact, and sourcing alignment ensures that both buyers and providers are equipped with actionable intelligence to drive value-based decisions.

Sashidharan holds an engineering degree in Electronics and Communication from Sri Ramakrishna Engineering College (Anna University, Chennai), and a postgraduate degree in Global Business Strategy and Analysis from the University of Manchester’s Alliance Manchester Business School. He is also a certified ISG Digital and AI expert with advanced credentials in Data and AI Strategy.