ISG Market Lens™
Research-backed insights for IT and business services to help you make your most important decisions.
Today, providers are challenged to present a point of view - one backed by research and market context, not just opinion. Providers need current information (and a broader perspective) to develop this point of view, but often lack the resources and time to develop, digest and summarize those insights to build their point of view at the pace of business.
Buyers are always on the buying journey. If you don't know what's happening with the trends in demand today, you cannot make decisions and respond appropriately. That's why ISG has developed ISG Market Lens, our 48-hour response concierge and inquiries research product on market dimensions, demand activity, buying trends, service delivery, service lines, and pricing and commercials.
Research Summaries
ADM
AI
Banking Industry
BPO
Cloud
Cost Optimization
Cybersecurity
Data and AI Programs
Generative AI
Global Capability Centers
HR Technology
Insurance Industry
IT Budgets & Spending
Mainframe
Network-as-a-Service
Network Modernization
SAP Migration
Smart Manufacturing
Sustainability
Workplace Services | Future of Work
What's Important This Week
Meet Our Team
Alex Bakker
Distinguished Analyst
Alex Bakker
Alex leads the Primary Research Team where he focuses on study design, panel research, and interview based research for ISG. In addition to leading the Primary Research practice at ISG, Alex also serves as the lead analyst on provider pursuit effectiveness, and helps IT service providers understand how they can improve performance in the competitive process.
Michael Dornan
Principal Analyst
Michael Dornan
Michael Dornan is a Principal Analyst in Provider Services based in the UK. He is responsible for ISG’s Buyer Behavior research program, helping providers navigate changing market dynamics, identify unmet enterprise demand, and position services and solutions that align to client needs.
Stanton Jones
Distinguished Analyst
Stanton Jones
Stanton helps enterprise technology leaders, IT service providers and buy- and sell-side professionals make sense of the global IT services sector. Stanton's weekly briefing - the Index Insider - is read by thousands of industry stakeholders each week.
Angela Kreiter
Principal Analyst
Sunder Sarangan
Executive Director - Provider Services
Sunder Sarangan
Sunder Sarangan is focused on the success of the provider ecosystem at ISG. He leads various programs and products as part of the leadership team for ISG Research. Additionally, he is responsible for new products that address the specific needs of niche and specialized providers and their market success.
