5 Ways to Optimize Application Sourcing Costs in an AI-Enabled Market
Application sourcing —software, support, labor and managed services — presents a prime opportunity to reduce spend and improve value realization.
We have +15 years' experience helping enterprise clients compare defined services to the market.
We have the data and know-how to help you benchmark cost, quality and productivity across all functional areas of business and IT, including:
Find out the right benchmarking services for your needs and strategic objectives.
![]()
Price
Staffing rates, contract pricing and competitiveness

Cost
Total cost of ownership (TCO) and industry benchmarks
![]()
Performance
SLAs, user experience and provider relationships

Contract
Price, terms and conditions
Are total staffing levels and staffing utilization right for each functional area?
How do our level of assets compare? Are we providing the right service levels to users?
Are we spending the right amount of money in total, and by major functional area?
Where are the variances from leading practices?
Why and where are there gaps? How do we drive sustainable improvement?
What are the high impact, high ROI changes we can make in the immediate term?
Are there services currently provided in-house that should be outsourced, or vice versa?
What complexity or constraints could be alleviated through automation or simplification?
Outsourcing contracts become uncompetitive over time, but it’s difficult to know when it will happen – or by how much.
Whether you want to benchmark your outsourcing contracts’ price, compare your internal service delivery cost to the market or both, ISG gives you at-a-glance visibility into price competitiveness via a single-pane dashboard, plus access to deep dives into real-time IT industry market price intelligence.
In addition to the above project based price benchmarking services, you can also monitor the price competitiveness of your contracts in real time using using the ISG Probenchmark® price monitoring service.
Acting on timely, accurate and actionable price data allows enterprises to more quickly respond to changes in market prices and make more strategic decisions regarding their IT services.
To get a complete picture of your landscape, you need to understand your service quality and personnel productivity, potential efficiencies and gaps, user satisfaction, and how all these elements relate to cost and compare to the market.
We offer a holistic benchmarking solution that gives real-time, online dashboard visibility into the three key components of performance:
By comparing your spend, staffing allocations and performance across the enterprise, we help you identify opportunities to improve your financial and operational performance.
TCO Benchmark: Compares your total cost of ownership against industry standards of cost, quality and productivity for a variety of IT products and services.
Industry Benchmark: Compares costs against industry metrics, such as IT spend as a percent of revenue.
Get real-time access to cost benchmarking data with ISG Inform™.
Build a defense against the risks of fixed-price long-term contracts. Compare your contract price, terms and conditions to the market and know when your contract falls out of favor.
The terms and conditions of your contracts set guidelines of acceptable behavior, but they are evolving entities – and you need to manage that evolution. A commitment to benchmarking your contracts is a commitment to progress and improvement.
An ISG contract terms and conditions assessment can:
KPIs and SLAs are essential for tracking performance in terms of achieving strategic goals and making decisions. In the best of cases, KPIs can serve as an early warning system to let you know when you are heading off course and where
action might be needed.
An ISG performance benchmark compares your performance against industry peers and leaders and gives you a cost-effective approach to share, compare, improve, and transform internal functions and processes.

SLA Benchmark
assesses service levels against the market, including both performance levels and structure

User Experience Benchmark
measures the impact of technology on users, including customer satisfaction
ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
Get the insight and guidance you need to accelerate growth and create more value.
Learn MoreThe AWS ecosystem in the U.S. is undergoing a significant transformation, with service providers increasingly focusing on delivering advanced, value-driven cloud capabilities. This evolution is marked by substantial investments in emerging technologies, particularly generative AI (GenAI), agentic AI and data analytics, alongside continued emphasis on large-scale cloud migration, modernization and enterprise application support. Providers are developing highly specialized, often industryspecific solutions, and deepening their strategic alignment with AWS to deliver measurable business outcomes for their clients. The market is characterized by a strong drive towards innovation, operational efficiency and a refined approach to cloud adoption, moving beyond basic infrastructure provision to holistic, AIinfused digital transformations.
Contact centers are rapidly evolving from traditional, transactional hubs focused on query resolution and support into strategic CoEs that play a pivotal role in driving business growth. This evolution is fueled by advanced technology that is redefining the scope and capabilities of contact centers, pushing enterprises to keep pace with the rapid industry changes. KPIs are swiftly shifting from simply measuring resolved queries to proactively identifying opportunities, strengthening client relationships and shaping brand perception. As contact centers ascend the value chain, they are becoming essential drivers of loyalty, innovation and long-term business success.
Agentic AI is emerging as a transformative force that redefines how organizations think, decide and act. Unlike traditional automation or GenAI, agentic AI systems are designed to autonomously execute business processes, dynamically pursue goals and collaborate across workflows. This shift to agentic AI marks a new chapter in enterprise intelligence, where decision velocity, contextual awareness and orchestration become the cornerstones of competitive advantage. Agents are capable of breaking down objectives into smaller tasks, planning execution strategies, interacting with multiple applications, collaborating with other agents and adapting to feedback. In this sense, agentic AI is designed to function more like a digital employee than a static tool. Although still an emerging market, with experimentation outpacing scaled adoption, agentic AI has already begun to shape the future of how organizations think about productivity, decision-making and business transformation.
In the U.S., enterprise service management (ESM) is increasingly seen as a strategic enabler of digital business, with a strong emphasis on integrating human-centered design, intelligent automation and digital strategy. This approach aims to transform ESM into the connective tissue of the modern enterprise that is adaptive, anticipatory and persistently value-driven. It has emerged from the shadow of ITSM and is increasingly recognized for its scope of functionality and strong value offered. The discipline helps enterprises speed up digital transformation from 2.0 (where they are and what they know) to 3.0 (where they aspire to be). ESM is driving this by enabling enterprises to bring traditional IT operations, disparate business services (such as CRM, inventory) and cross-functional services (HR, finance, facilities management and more) into a single, orchestrated service environment. Service providers have made impressive gains in this regard as they have notably improved their ESM architecture vision to enable business value. This mature approach to delivering business value has strengthened providers’ ability to engineer core elements that support continuous AI integration and support, multicloud execution and other features of modern systems. This fits well with how many U.S. enterprises are trying to transform their operations.
The global medical devices sector is at an inflection point in 2025, where the convergence of technology, regulation and patient expectations is reshaping how products are designed, approved and monitored. The industry is experiencing heightened digital adoption across three critical areas: digital engineering and product development; regulatory compliance, strategy and quality assurance; and post-market digital enablement.
Benchmarks ground strategy in reality by showing how you compare to peers on cost and performance. Used well, benchmarks reveal outliers to investigate and areas for improvement without pushing you to chase the lowest price or sacrifice quality.
Benchmarks reveal market-competitive rates and terms, letting you renegotiate with current providers instead of running a full RFP. That shortens time-to-value and reduces disruption while giving you the confidence that you’re paying a fair, defensible price.
A TCO benchmark looks at the whole solution, design, volumes, service levels, operating model and efficiency levers, so you spot bigger, more sustainable savings. Price-only benchmarks compare line items and can miss structural changes that lower overall cost.
No, benchmarks work best for fungible offerings with multiple suppliers. For proprietary products (e.g., software), pricing is shaped by bundles and SKU choices, so optimizing the bill of materials and total cost of ownership matters as much as discount level.