Media & Entertainment
Providing interactivity to consumers is a high priority for media and entertainment companies. There is a growing urgency to reach new audiences and develop new business models to provide sustainable profitability in the high risk, high reward digital era. Social media sites such as Twitter and Facebook, not just newspapers, now are among the outlets looked to as news providers, as consumers use multiple “screens” for information and entertainment.
ISG is helping clients adjust and grow in the new digital environment, and positioning them to win their fair share of the increasing consumer and advertising spending on media services.