State of Enterprise AI Adoption
What your business needs to know to get AI right.
Get deep AI adoption and market data, including what enterprises are trying, where they are getting value and what our findings suggest about the best practices needed to increase adoption, scale and return on investment.
AI Adoption and Performance to Date
Leading AI Use Cases for IT
AI adoption in IT highlights the divide between high-volume use cases and specialist ones. This chart breaks down the top AI use cases for IT by their status - are they in production or still stuck in pilot? - as well as the amount of investment. The top use case, AI copilots, has only one-third in production, underscoring the difficulty of scaling front-line productivity tools.
Adoption stalls when you try to boil the ocean or bypass the mess
Boil the ocean, as in a multi-year data transformation program promising to “get our data right” before tackling AI. Or bypassing the mess: siloed pipelines for immediate needs. Neither extreme works. Enterprises should instead operate by experimenting rapidly, codifying lessons through adoption, and hardening them into scalable, compliant processes.
Let's dive in...
Bring your agentic AI questions to the table as you sit down with this report.
What’s actually happening out there with GenAI — beyond the hype? What types of use cases are having an impact? Should you build or buy? What key risk is in your blind spot? And if everyone keeps pace with adoption anyway, is it even possible to achieve differentiation?
This data- and insight-packed report is designed to be a key resource as you navigate your AI planning and evaluation over the next six months.

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Meet the authors
Stanton Jones
Distinguished Analyst
Stanton Jones
Stanton helps enterprise technology leaders, IT service providers and buy- and sell-side professionals make sense of the global IT services sector. Stanton's weekly briefing - the Index Insider - is read by thousands of industry stakeholders each week.
Loren Absher
Director, Americas Lead – AI Advisory
Loren Absher
Loren Absher leads ISG’s AI Advisory practice in the Americas. He helps clients unlock business value from AI by bringing together all the elements required for success: the foundational data enablement strategies that make AI possible, the selection of the right use cases aligned to business priorities, the sourcing strategies that connect enterprises with the right provider ecosystem, and the implementation and adoption frameworks that drive sustained results, ensuring client strategies are consistently translated into outcomes.
Alex Bakker
Distinguished Analyst
Alex Bakker
Alex leads the Primary Research Team where he focuses on study design, panel research, and interview based research for ISG. In addition to leading the Primary Research practice at ISG, Alex also serves as the lead analyst on provider pursuit effectiveness, and helps IT service providers understand how they can improve performance in the competitive process.
Dr. Dorotea Baljević
Director, EMEA Lead - AI Advisory
Dr. Dorotea Baljević
Dorotea Baljević is a Director within the AI Acceleration Unit, enabling clients in their business, AI and data transformations while delivering value across the entire ecosystem.
Dorotea provides support and counsel to customers in their current and future digital journeys. Particularly focusing on improving and enhancing data and AI capabilities for the decision-making ecosystem to ensure healthy organisational longevity and relevance. This includes a focus on value driven outcomes, responsible use of data and AI, and shaping authentic and right-size solutions that align to the clients current and strategic needs.
Her spectrum of experience includes innovation, green-field environments, existing transformations (including building high performing teams), governance, regulatory preparation and compliance, development of digital threads and decommissioning.
Michael Dornan
Principal Analyst
Michael Dornan
Michael Dornan is a Principal Analyst in Provider Services based in the UK. He is responsible for ISG’s Buyer Behavior research program, helping providers navigate changing market dynamics, identify unmet enterprise demand, and position services and solutions that align to client needs.
Steve Hall
Chief AI Officer
Steve Hall
Steve Hall is Chief AI Officer, leading the firm’s work to help clients create an AI strategy, select the right business partners and deliver meaningful value and outcomes. His industry-leading expertise in navigating the complexities of adopting technology at scale is helping both clients and ISG leverage AI to drive value into every aspect of their operations. Steve joined ISG in 2005 and has led ISG Digital Advisory Services, Emerging Technology Services, Global Product Engineering and Application Development & Maintenance. Trained as a software engineer, he serves on the Advisory Board of Consortium for Information & Software Quality (CISQ). He holds a bachelor’s degree in computer science from Regis University.
Olga Kupriyanova
Principal Consultant, AI & Data Engineering
Olga Kupriyanova
In ISG, Olga supports our advisory capability in developing digital solutions with special focus on data and analytics. Olga’s extensive knowledge of analytics and data engineering framework combined with hands on experience in complex transformational projects results in unique insights invaluable for effectively assessing the data analytics solutions for ISG’s clients.
David Menninger
Executive Director, Software Research and Distinguished Analyst
David Menninger
David manages the software research and advisory for IT and leads the expertise in AI. He oversees the team and expertise areas for software used by IT and for what is used by business. David leads the software research efforts in AI for IT and AI-infused software building on over three decades of experience in data and analytics. For decades, he has brought to market leading-edge analytics and data products in marketing and product leadership positions at Pivotal (a division of EMC), Vertica Systems, Oracle, Applix, InforSense, and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from the University of Pennsylvania.
Gowtham Sampath
Assistant Director and Principal Analyst
Gowtham Sampath
Gowtham Sampath is a Manager with ISG Research focusing on emerging technologies and their impact on businesses. He is also responsible for authoring Provider Lens quadrant reports for Banking Industry Services and Analytics Solutions & Services market. Gowtham’s responsibility includes authoring ongoing research articles and blogs on the data analytics market covering a broad spectrum of verticals and across functional domains. In his role, he also works with advisors in addressing enterprise clients' requests for ad-hoc research requirements within the IT services sector, across industries.
Hannah Stapleton
Marketing Director