ISG Index™
The quarterly read on demand, pricing, providers and AI economics across the global IT and business services market.
Join Us October 8 for the 3Q26 ISG Index™ Presentation
Join ISG's Steve Hall, Stanton Jones, Kathy Rudy, Namratha Dharshan and Alex Bakker for an overview of where demand is moving and what AI is doing to the economics of getting work delivered.
The Latest from the ISG Index
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Combined market is up 43% YoY, but the growth is more concentrated than the headlines suggest.
- New scope ACV has become the clearest indicator of how enterprises are reshaping sourcing portfolios.
- AI is changing where transformation dollars are being spent, shifting from technology-led to process-led transformation.
- Technology providers are no longer just competing against one another - they're competing against entirely new operating models.
- AI is changing the objectives and the economics of outsourcing.
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Meet Our Team
Steve Hall
Chief AI Officer
Steve Hall
Steve Hall is Chief AI Officer, leading the firm’s work to help clients create an AI strategy, select the right business partners and deliver meaningful value and outcomes. His industry-leading expertise in navigating the complexities of adopting technology at scale is helping both clients and ISG leverage AI to drive value into every aspect of their operations. Steve joined ISG in 2005 and has led ISG Digital Advisory Services, Emerging Technology Services, Global Product Engineering and Application Development & Maintenance. Trained as a software engineer, he serves on the Advisory Board of Consortium for Information & Software Quality (CISQ). He holds a bachelor’s degree in computer science from Regis University.
Namratha Dharshan
Chief Business Leader, ISG Research
Namratha Dharshan
Namratha Dharshan leads Global Content for Services within the ISG Provider Lens® program, bringing more than 22 years of extensive research experience with a focus on BPO, GCC, AI and Analytics and CX. The ISG Provider Lens® program is designed to deliver research on service provider intelligence. As part of her role, Namratha directs a global team of analysts and is responsible for content delivery of more than 50 Provider Lens® research reports. She is also a principal analyst, authoring thought leadership and service provider intelligence reports with a strong emphasis on BPO, particularly CX and contact center services, and GCC. Her portfolio also includes horizontal service line reports such as finance and accounting and industry-specific reports for insurance. In addition to her research leadership, Namratha is a member of the Senior Leadership Council for India Research, representing ISG’s India-based team of over 120 research professionals. She is also a co-speaker on ISG’s flagship quarterly ISG Index call, offering insights into the health of the outsourcing industry, with a focus on BPO and GCC.
At ISG, Namratha is the product owner of the Star of Excellence program, an initiative that analyzes enterprise feedback on providers. The CX program recognizes providers that deliver exceptional experiences to enterprise clients.
Namratha is also a strong advocate for women employees. She served for four consecutive years as a judge for ISG’s Women in Digital program and now acts as a regional sponsor. She was instrumental in launching She-Rise, an internship program for women returning to work after childbirth and freshers from college.
Stanton Jones
Distinguished Analyst
Stanton Jones
Stanton helps enterprise technology leaders, IT service providers and buy- and sell-side professionals make sense of the global IT services sector. Stanton's weekly briefing - the Index Insider - is read by thousands of industry stakeholders each week.
Kathy Rudy
Partner & Chief - Data and Analytics, Head of ISG Data, Analytics & Technology Office
Kathy Rudy
Kathy Rudy is Partner and Chief, Data and Analytics, and head of the ISG Data, Analytics and Technology Office. She is responsible for linking all ISG data, analytics and technology capabilities globally to enhance the firm’s data products, develop AI and data-driven consulting assets, and increase our go-to-market effectiveness. She has supported hundreds of client organizations as they leverage data to drive greater efficiency and effectiveness in their IT operations, build measurement programs and support critical sourcing decisions. She was responsible for the development of ISG Inform™, the firm’s next-generation data-as-a-service platform solution, launched in 2019. Prior to joining ISG in 2000, Kathy was a member of the Unisys team that led the City of Chicago’s transition from internally delivered IT services to an outsourced environment. She holds a bachelor’s degree from Michigan State University.
