ISG Digital Case Study: Pactera

Inspiring Curiosity Through Voice


Knowledge is arguably the most important thing people can share, and Encyclopedia Britannica (EB) has been sharing knowledge for more than 250 years. Adults may remember encyclopedias as large printed tomes, but Britannica took the lead in digital publishing four decades ago and is now providing information to a new generation the way it wants it. The company is exploring new technologies to connect with new users. In this case, EB aimed to inspire the curiosity of children with its vast source of knowledge by making learning an adventure. EB partnered with Pactera EDGE to navigate the emerging voice-technology space to develop a “lovable” learning experience in the form of a game, using several kid-focused design insights.




DCSB-2020-CoverISG Digital Case Study Book

ISG launches the third edition of the Digital Case Study Book to identify and publish the top examples of how organizations are currently accelerating the use of digital technologies. ISG Research used our research expertise and worked with leading technology companies around the globe, both large and small, to build this unique compendium of compelling case studies that demonstrate real-life business issues.


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