Sashidharan Balasundaram

Senior Director, Market Insights and Strategic Growth

As Global Solutioning & Delivery Head for Provider Services BU/Research, Sashidharan brings his 17+ years of experience in leading products and people, across pre-sales, solutioning, development and delivery practice. He offers ISG clients and internal teams a well-researched and data backed view of provider ecosystem with a goal to set-up both enterprises and service providers to succeed. He engages with senior executives, investor community, and sourcing decision makers about technology market trends, industry nuances, emerging tech, sourcing, and GTM opportunities. His collaboration with service providers is focused on Sales Enablement, Influencer Impact and Communication Strategy. As part of ISG Sourcing Advisory practice, Sashidharan is responsible for enabling Sourcing teams with Service Provider insights fitting the unique enterprise sourcing situations. He contributes to the development of ISG Digital platforms including ISG Tango, ISG Index, and weekly Index Insider read by over 17,000 Industry Participants and Practitioners.