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About the authors
John Boccuzzi, Jr.
John is President of ISG Research, responsible for the ISG Research business globally. Under his leadership, ISG Events has grown its suite of flagship events to fuel learning, sharing and connecting and added impactful, action-oriented AI content to drive enterprise adoption at scale. He has also been key to the assimilation of Ventana Research into ISG Software Research since the November 2023 acquisition. He joined ISG in 2019 and most recently was Partner and Chief Sales Officer, ISG Research.
John has twenty-five years of executive and sales management experience in the retail and data analytics industries, working with enterprises, technology and software companies globally to help them achieve operational excellence and accelerate growth. He has created and co-hosted several LinkedIn Live broadcast series focused on technology, client service and the business services market, and is a published author on the topic of customer experience and the impact of AI.
He earned a degree in management and entrepreneurial Studies from Bryant University in Smithfield, Rhode Island.
Prashant Kelker
Prashant Kelker is President, ISG DACH, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm’s strategic blueprint and bringing together all advisory capabilities to guide clients in the DACH region through the convergence of AI, digital technology and enterprise operating models.
Previously, as Partner, Americas Consulting, he led the effort to be the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012.
Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.
