Index Insider: Market Signals to Watch Ahead of the 3Q25 Index Call

Friday, October 3, 2025

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This is Stanton Jones and Steve Hall with a special preview of the ISG Index Call on Thursday, October 9 at 9:00 AM ET. Make sure to reserve your spot here

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What You Need to Know

While economic uncertainty has improved over the past 90 days, it continues to put pressure on discretionary tech spending and decision-making, especially in Europe and Asia Pacific. The sustained uncertainty is also leading to an increased focus on lowering costs and improving productivity via AI and outsourcing.

Here’s what you need to know leading into our 3Q25 call:

  • Large-deal activity remains strong, however, growth in large-deal annual contract value (ACV) has been focused primarily in three industries: Healthcare, Manufacturing and Travel. Read more.
  • Deal durations are up significantly, leading to strong growth in total contract values as enterprises look to drive savings through transformation, which takes time. Read more.
  • BFSI has returned to growth in the Americas while results in Europe and Asia Pacific remain weak. Read more.
  • AI continues to be a major focus, with the number of use cases in production doubling from 2024. Use cases are getting more expensive and taking longer to get into production, potentially signaling a slowdown in adoption. Read more.
  • While hiring in the sector remains flat as providers continue to use a wait-and-see approach in the face of continued business uncertainty. Read more.
  • And finally, sudden changes to the H-1B program have caused providers – and their clients – to recalculate the per-role-per-case economics of global service delivery. Read more.

Steve, Namratha, Mark and I look forward to seeing you on the call next Thursday, October 9 at 9am ET. Make sure to reserve your spot here.

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About the authors

Stanton Jones

Stanton Jones

Stanton helps enterprise technology leaders, IT service providers and buy- and sell-side professionals make sense of the global IT services sector. Stanton's weekly briefing - the Index Insider - is read by thousands of industry stakeholders each week.

Steve Hall

Steve Hall

Steve is President, ISG EMEA, providing strategic insight and advice to help ISG clients in the region solve their most critical business challenges and adopt and optimize the technology and operating models they need to compete successfully.

Steve was named Chief AI Officer in 2024. He leads the firm’s work to help clients create an AI strategy, establish a business case for investment and select the right business partners. His industry-leading expertise in navigating the complexities of adopting technology at scale is helping clients drive value into every aspect of their operations.

Steve joined ISG in 2005 and has led ISG Digital Advisory Services, Emerging Technology Services, Global Product Engineering and Application Development & Maintenance. He is trained as a software engineer and holds a bachelor’s degree in computer science from Regis University.