The travel, transportation and hospitality industry spent the bulk of 2021 cleaning up after the pandemic and looking ahead and preparing for a new reality centered on “experience” for both for the traveler and the hotel employee. Technology for 2022 and beyond will leverage advanced analytics and data to achieve hyper-personalization, and systems will be able to deliver optimal engagement through personalized, online or mobile-led experiences. The goal is to deliver a seamless experience that leads the customer from planning through booking and traveling and into an ongoing relationship, post-travel.
Read the full article in Hotel Business here.
