Watch this episode of John and John for a dynamic discussion on the online marketplace. Joined by Potoo's CEO, Fred Dimyan, the show dives into the importance of marketplace and reseller management from an authorized seller perspective as well as highlight the risks unauthorized sellers pose for brands. Potoo is a data and analytics company with the ability to provide visibility, brand protection and intelligence for brands online.
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About the author
John Boccuzzi, Jr.
John Boccuzzi Jr. is a Partner at ISG and a member of the Executive Board as of January 3, 2024. As President of ISG Research, John leads a dynamic global research team of over 200 and works closely with technology and services providers to understand their needs and create solutions to drive success. This research is not only used by providers, but by ISG Advisors and Enterprise clients directly to make better decisions related to technology services and solutions.
