Watch this episode of John and John for a dynamic discussion on the online marketplace. Joined by Potoo's CEO, Fred Dimyan, the show dives into the importance of marketplace and reseller management from an authorized seller perspective as well as highlight the risks unauthorized sellers pose for brands. Potoo is a data and analytics company with the ability to provide visibility, brand protection and intelligence for brands online.
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About the author
John Boccuzzi, Jr.
John Boccuzzi Jr. is a Partner at ISG and has been a member of the ISG Executive Board since January 2024. As President of ISG Research, John leads a dynamic global research team of more than 200 people and works closely with technology and services providers to understand their needs and create solutions to drive success. This research is used by providers, ISG advisors and enterprise clients to make better decisions related to technology services and solutions.
