Software Research

As partner and global lead of ISG Software Research, Mark is responsible for the overall business and technology direction of Software Research. He defined the blueprint and methodology for continuous modernization across people, processes, information, and technology for his team. He is an expert in enterprise software and digital innovation across business and leads vertical industry software research. Mark leads the industry in the expertise of digital business software covering business continuity, digital communications, digital payments, digital security, experience management, governance and risk, performance management, sustainability & ESG and work management. Mark has held CMO and product roles at research and software companies. Mark has worked in the technology sector for over 30 years, leading innovations in research and technology. He is an Eagle Scout and volunteers in Scouting, supporting youth to reach their full potential.

Rob leads the Office of Finance software research practice and manages software business research focusing on the intersection of information technology and business applications. His expertise agenda includes the specific focus areas: business planning; digital finance; ERP and continuous accounting; close, consolidate, and report; purchasing, sourcing, and payments; revenue, lease and tax accounting. Prior to joining ISG, he was an equity research analyst at several firms including Credit Suisse, Morgan Stanley, and Drexel Burnham, and a consultant with McKinsey and Company. Rob was an Institutional Investor All-American Team member and on the Wall Street Journal All-Star list. Rob earned his BA in Economics/Finance at Hampshire College, an MBA in Finance/Accounting at Columbia University, and is a CFA charter holder.

Marisela leads the Software Research team's overall client experience to optimize every interaction. Mari manages the client success team that is focused to ensure every engagement of the firm’s products is optimized to meet and exceed the value expected. She has contributed to the Software Research team's success for over a dozen years. Mari is an expert in applying technology like HubSpot, Microsoft Teams and Salesforce.com for best-in-class client experience processes. Before ISG, Mari worked in design, customer service and operations along with volunteer work for Big Brothers, Big Sisters. She is passionate about being creative and works passionately at everything she does. She has a degree in Visual Communications from F.I.D.M., San Francisco.

David manages the technology research and leads the overall expertise direction in digital technology for the ISG Software Research team, including the following focus areas: analytics and data; AI and machine learning; blockchain; cloud computing; collaborative and conversational computing; extended reality; internet of things; mobile computing; and robotic automation. David oversees the software expertise areas of analytics and data that span the focus and use of them across business and IT. For decades, David brought to market leading-edge analytics and data products where he has held marketing and product leadership positions at Pivotal a division of EMC, Vertica Systems, Oracle, Applix, InforSense, and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from the University of Pennsylvania.