Software Research


Actionable research and advisory to support better, faster decision-making on business and IT use of software providers and products.


Get to know Ventana Research >

Read about the acquisition in our press release >

Assessments and Workshops

Assessing, selecting and optimizing the use of software providers is challenging. We help you turn these challenges into a simple path forward through our methodology, leveraging a fixed price and time-based approach so you gain a maximum return on your investments. Our proven software assessments and workshops for business and IT help guide decisions in a timely manner.

Advisory and Insights

Our on-demand advisory service provides digital engagement and a client experience that supports your needs of understanding the technology industry and achieving the best possible outcomes. Utilize our dedicated analyst team and our unique subject-matter expertise to refine strategies and optimize existing plans. We'll empower your efforts with answers to critical questions related to enterprise software.

Research and Education

Leading organizations look for insights and inspiration on how to use enterprise software to optimize business processes and outcomes. Drawing on two decades of research and subject-matter expertise, we provide market research in Buyers Guides that span the $800b software landscape and an education portfolio of digital mediums. 

Facing a technology decision?

We've got you covered.

Expertise across:

Each of the following areas is broken out into 6-9 additional focus areas, all covered by our research and advisory services.

  1. AI
  2. Analytics and Data
  3. Customer Experience
  4. Digital Business
  5. Digital Technology
  6. Human Capital Management
  7. Marketing
  8. Office of Finance
  9. Office of Revenue
  10. Operations & Supply Chain
Covering your industry:
  1. Automotive    
  2. Banking           
  3. Consumer Products    
  4. Financial Services       
  5. Food & Beverage        
  6. Healthcare      
  7. Hospitality
  8. Insurance
  9. Manufacturing
  10. Media & Entertainment
  11. Real Estate
  12. Retail

With the right research and insights our consulting, advisory, research and education (CARE) services help enterprises, investment firms, service and software providers navigate the market and technology industry.

Get started today >

Meet our team