Overview of the B2B landscape in Germany

Platform business models are unique in that they usually do not offer any products or services themselves, but their value and benefit is only created when they are used as widely as possible. Depending on the type of platform, they can bring suppliers and buyers into contact with each other or provide an infrastructure that can be used by service providers or manufacturers. Amazon is an example of a typical platform that brings producers and buyers in contact with each other.

In this market research, we take a look at the current provider landscape in Germany.

Download the ISG paper.

About the author

Thomas Rehn is a sourcing expert who supports clients in provider selection and management. He works in the ISG digital strategy and platform unit, and he manages digital engagements and collaborations with the three large cloud hyperscalers. Thomas helps enterprises identify their business opportunities and navigate the changes caused by digitization.