John & John Episode 28: Transformation Tales, a B2B to DTC Journey

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Founded in 1947, HNI is no stranger to the evolving consumer landscape. As technologies continue to evolve, so does their delivery approach. What doesn’t change is their mindset and their ongoing commitment to better serve their customers. Through data analytics, digital assets and e-commerce capabilities, HNI’s investment in a customer-first mindset allows them to capitalize on new market dynamics. Kris Rao, CIO & CDO for HNI, joins John & John to discuss HNI’s transformation journey and explore the promise that their investments deliver. 


Watch new episodes of John and John live at 10 am ET every other Thursday on our corporate LinkedIn page! For more episodes and to learn about the series, visit the main page of Thursdays Live with John and John.
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About the author

John Boccuzzi Jr.

John Boccuzzi Jr.

John Boccuzzi, Jr. is Partner and Chief Sales Officer, ISG Research, which is the community that brings together buyers and sellers of digital services and technologies, leveraging ISG’s data and market insights.

John runs a dynamic team of professionals that work closely with Service providers to understand their needs and create solutions to drive success.  A recognized speaker, blogger and TEDx speaker, John is a passionate thought leader in the area of Customer Experience. In 2018 John’s TEDx talk “I was Seduced by Exceptional Customer Service” was the most popular CX video of year by Omoto. John prides himself on focusing on the client’s needs and then developing unique solutions that will set an organization on the correct path.