The metaverse can’t replace travel, but it can provide interesting opportunities for travel enterprises to enhance the experience. How should travel brands start their metaverse journey?
As a first step, travel brands need a digital IT backbone that can support the architectural nuances of the metaverse built on 5G, edge computing devices, cloud computing, connected smart devices and more. These are all critical ingredients to driving better or contextual engagement and hyper-personalized experiences. Next, travel brands must create and capitalize on the right technology and the right NFTs. For all the possibilities of using and trading NFTs in the metaverse, blockchain will provide transaction support and smart contracts. We some years away from a truly ubiquitous metaverse, but the time to imagine and plan for the future is now.
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About the author
Pratibha Salwan is based in Atlanta and leads the Travel, Transportation, Hospitality and Logistics (TTHL) sector for ISG. With more than 28 years of experience working across the globe, she has spent the past 20 years in the U.S. incubating, growing and expanding her work with digital technologies across the TTHL vertical. She has worked with clients in the Airline, Travel, Transportation, Hospitality, Logistics and Retail industries, and has been responsible for leading the digital charge for multiple organizations, providing domain-led technology solutions.