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Enterprise AI Advisory Services

Prioritize your investments, manage risk and scale your AI with confidence. 

The Next AI Decisions Will Shape the Enterprise

The choices you make now about where AI belongs, how decisions are governed, how work is redesigned, which partners you trust and how its economics are managed will shape your operating model for years to come. Get those choices right and AI becomes part of how the enterprise performs. Get them wrong and you risk scaling fragmented pilots, unmanaged exposure and spend that outpaces results.

ISG brings independent advice, market intelligence, benchmarks and sourcing expertise to help you make those decisions in the right sequence and carry them through to enterprise performance.

Why Choose ISG?

$ 200 B
Technology spend influenced annually
449,140
Data points collected and analyzed
$ 110 M+
Potential five-year savings opportunity identified through an AI-enabled service desk & AIOps transformation
20 +
Years of technology research and advisory experience

Your AI Strategy, From Foundation to Full Scale.

AI STRATEGY & AI AT SCALE

Choose where AI matters and make it scale

AI strategy is not a catalogue of use cases, it's the choice of where the enterprise will place its bets, how work will change and what deserves to scale. We help you connect AI ambition to business priorities, select the use cases worth scaling and define the operating model, roadmap and partner strategy to move forward.

This gives you a clear portfolio of priorities, a funded path to execution and a practical definition of what success looks like.

AI GOVERNANCE

Put accountability behind every AI decision

Without clear decision rights and controls, pilots stall, autonomous systems create unmanaged exposure and accountability breaks down. 

Across use cases, models, agents and workflows, we establish clear ownership, classify risk, design lifecycle controls, monitor performance and create reporting that gives you a usable view of exposure and trust.

AI MATURITY BENCHMARKING

Redesign work around human and AI strengths

If work is not redesigned, adoption fragments, shadow AI spreads and the benefits of deployment stay trapped in isolated teams.

The ISG AI Maturity Index gives you a data-driven baseline across teams and roles. Combined with our workforce and change expertise, it helps you assess how AI will change work and define the skills, role changes and adoption actions needed to move forward. With this foundation in place, adoption is stronger, roles are clearer and your workforce is equipped to work effectively with AI.

AI ECONOMICS

Know what AI adoption is doing to your P&L

Without a clear model for spend, savings and performance, you can increase AI investment without knowing whether it is improving the P&L.

ISG helps you understand consumption and token economics, set funding priorities, redesign pricing and commercial models and connect increasing autonomy to savings, ROI and business performance so you can fund the right use cases, negotiate from evidence and hold enterprise performance to account.

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ISG AI Maturity Index

You can't scale what you haven't measured.

Scaling AI requires understanding how teams are using it, where skills are missing and where change management is required. The ISG AI Maturity Index provides a data-driven baseline, benchmarking AI proficiency across teams, roles and regions in 15 minutes, with a clear roadmap to close the gaps before they limit progress.

2026 State of Enterprise AI Report

How effectively are enterprises turning AI adoption into stronger business and financial outcomes? What changes in data, technology, workforce design, AI economics and governance are needed to close the AI value gap? Let's find out. 

State of Enterprise AI - Value Report 2026

Meet Our Team

Steve Hall

Steve Hall

Chief AI Officer

Steve Hall

Steve Hall

Steve Hall is Chief AI Officer, leading the firm’s work to help clients create an AI strategy, select the right business partners and deliver meaningful value and outcomes. His industry-leading expertise in navigating the complexities of adopting technology at scale is helping both clients and ISG leverage AI to drive value into every aspect of their operations. Steve joined ISG in 2005 and has led ISG Digital Advisory Services, Emerging Technology Services, Global Product Engineering and Application Development & Maintenance. Trained as a software engineer, he serves on the Advisory Board of Consortium for Information & Software Quality (CISQ). He holds a bachelor’s degree in computer science from Regis University.

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Loren Absher

Loren Absher

Director, Americas Lead – AI Advisory

Loren Absher

Loren Absher

Loren Absher leads ISG’s AI Advisory practice in the Americas. He helps clients unlock business value from AI by bringing together all the elements required for success: the foundational data enablement strategies that make AI possible, the selection of the right use cases aligned to business priorities, the sourcing strategies that connect enterprises with the right provider ecosystem, and the implementation and adoption frameworks that drive sustained results, ensuring client strategies are consistently translated into outcomes. 

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Shafqat Azim

Shafqat Azim

Partner

Shafqat Azim

Shafqat Azim

Shafqat Azim is a Partner in ISG’s Digital practice and leads ISG’s Technology Modernization, M&A and Global Security practices. He brings more than 30 years of business and IT experience to the firm, including international business management experience in Southeast Asia and Europe. He leverages his personal expertise, experiences and successes, enabled by and ISG’s competencies and solutions to help Fortune 1000 global service providers and end client enterprises adopt and scale digital strategies and innovative business/technology models.

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Dr. Dorotea Baljević

Dr. Dorotea Baljević

Director, EMEA Lead - AI Advisory

Dr. Dorotea Baljević

Dr. Dorotea Baljević

Dorotea Baljević is a Director within the AI Acceleration Unit, enabling clients in their business, AI and data transformations while delivering value across the entire ecosystem.

Dorotea provides support and counsel to customers in their current and future digital journeys. Particularly focusing on improving and enhancing data and AI capabilities for the decision-making ecosystem to ensure healthy organisational longevity and relevance. This includes a focus on value driven outcomes, responsible use of data and AI, and shaping authentic and right-size solutions that align to the clients current and strategic needs.

Her spectrum of experience includes innovation, green-field environments, existing transformations (including building high performing teams), governance, regulatory preparation and compliance, development of digital threads and decommissioning.

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Adrian Cruz

Adrian Cruz

Senior Consultant

Adrian Cruz

Adrian Cruz

Adrian Cruz is an ISG Senior Consultant within the Digital Practice focused primarily on the Cloud Strategy Team, Project Estimation-as-a-Service Team and Data & Analytics Team with a specialization in Computational Data Analytics. With a driven and motivated mindset, he strives to achieve operational excellence for all his clients by seeking innovative and creative solutions to enhance business models for the digital future.
While at ISG, Adrian has produced impactful solutions for both internal and external facing projects. From a client perspective, Adrian has provided Data & Analytics Benchmarking services for over 10 clients within a span of a year, Project Estimation-as-a-Service expertise for over 30 projects at a leading energy and utilities organization, and Cloud Strategy solution development for a public sector client with a reach of over 8 local counties and a nationwide network for other services looking to be migrated into the cloud. Internally, Adrian has developed automation tools to increase efficiency in processes such as reporting, decision models, and matching algorithms using Python. He also currently leads the ISG Cloud+ Certification Program which provides advisors the opportunity to obtain Cloud related training.

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Daniel Gerster

Daniel Gerster

Partner

Daniel Gerster

Daniel Gerster

Dr. Daniel Gerster is a Partner at ISG and offers clients more than 22 years of experience in strategic information management, thereof nine years as global CIO in a professional services company and more than 13 years in management consulting. Daniel helps CIOs and leading IT executives to successfully master digital transformation and to increase core capabilities such as organizational agility or resilience. He has a highly successful track record in CIO advisory. He is a well-known specialist for IT sourcing and contracting and covers commercial, legal and data protection aspects. He is a recognized speaker at conferences for IT executives, on IT events such as Sapphire, DSAG, VOICE, and BME IT Sourcing, VOICE Entscheiderforum.

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Diwahar Jawahar

Diwahar Jawahar

Principal Consultant

Diwahar Jawahar

Diwahar Jawahar

Diwahar is a Principal Consultant at ISG’s Cognitive & Analytics advisory practice in EMEA. He helps clients leverage data, analytics, and AI to become data-driven enterprises. His advisory experience includes data-to-value realization, shaping data analytics & AI adoption strategies, building enterprise analytics capabilities, and sourcing implementation partners or technology vendors.

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Prashant Kelker

Prashant Kelker

Partner, Americas Consulting, and Chief Strategy Officer

Prashant Kelker

Prashant Kelker

Prashant Kelker is Partner, Americas Consulting, and Chief Strategy Officer. A globally recognized thought leader in AI and technology-led transformation, Prashant is shaping the firm’s strategic blueprint and bringing together all advisory capabilities to guide clients through the convergence of AI, digital technology and enterprise operating models.

He led the effort to make ISG the first sourcing advisory firm to establish a reference architecture for applied Generative AI with the 2023 ISG State of Applied Generative AI Market Report and played a key role in the development of our highly successful ISG NEXT operating model in 2020. Prashant joined ISG in 2012.

Before joining ISG, Prashant was a Technology Director at Accenture, where he won and established several new accounts and created digital offerings on mobility and predictive analytics. He earned an MBA from the Indian Institute of Management in Bangalore and a BE in Electronics from Bangalore University in India.

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Olga Kupriyanova

Olga Kupriyanova

Principal Consultant, AI & Data Engineering

Olga Kupriyanova

Olga Kupriyanova

In ISG, Olga supports our advisory capability in developing digital solutions with special focus on data and analytics. Olga’s extensive knowledge of analytics and data engineering framework combined with hands on experience in complex transformational projects results in unique insights invaluable for effectively assessing the data analytics solutions for ISG’s clients.

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David Menninger

David Menninger

Executive Director, Software Research and Distinguished Analyst

David Menninger

David Menninger

David manages the software research and advisory for IT and leads the expertise in AI.  He oversees the team and expertise areas for software used by IT and for what is used by business. David leads the software research efforts in AI for IT and AI-infused software building on over three decades of experience in data and analytics. For decades, he has brought to market leading-edge analytics and data products in marketing and product leadership positions at Pivotal (a division of EMC), Vertica Systems, Oracle, Applix, InforSense, and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from the University of Pennsylvania.

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Melissa Miears

Melissa Miears

Principal Consultant

Melissa Miears

Melissa Miears

Melissa Miears leverages 25 years of experience in strategic solution design and technology enablement to both ensure enterprises are gaining maximum value out of AI investments and providers are positioning solutions in the market correctly. She also drives innovative client transformation by utilizing AI and strategic insights to enhance business operations and competitive positioning. Her approach combines empathy with a deep understanding of industry-specific challenges, establishing trust and delivering outcomes that align closely with client objectives. 

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Eryn Peters

Eryn Peters

Director - AIM Product & Commercial Strategy

Eryn Peters

Eryn Peters

Eryn Peters is Director - AIM Product & Commercial Strategy at ISG.

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Colleen Sivill

Colleen Sivill

Director

Colleen Sivill

Colleen Sivill

Colleen leads systems integration and organizational transformation initiatives for Enterprise Change. In this role she partners with clients to make purpose driven decisions around change management, communications, and culture challenges that surface during large-scale change. This holistic and integrated approach delivers change for today while simultaneously strengthening an organization’s ability to continuously change – leaving it healthier, more agile, and always improving. 

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Frequently Asked Questions

Why are enterprises struggling to achieve results from AI?

Common barriers include poor data quality, complex technology environments, unclear governance, workforce challenges and limited alignment between AI initiatives and business priorities.

What does an enterprise AI strategy include?

An enterprise AI strategy typically covers business priorities, use case selection, data readiness, technology architecture, workforce impact, governance and an investment roadmap.

How should organizations identify the right AI use cases?

Organizations should prioritize use cases based on business impact, feasibility, data availability, risk, scalability and alignment with strategic goals.

What is responsible AI governance?

Responsible AI governance provides the policies, controls and oversight needed to manage AI risk, protect data, support compliance and promote trustworthy use of AI.

How can enterprises scale AI successfully?

Enterprises can scale AI by modernizing data foundations, simplifying technology, redesigning workflows, developing workforce capabilities and establishing clear performance measures.

How can enterprise leaders build an AI strategy that delivers business results?

An effective AI strategy aligns investment with business priorities, focuses on the right use cases and establishes the data, technology, workforce and governance foundations needed to scale.

How can organizations move from AI experimentation to enterprise-wide adoption?

Organizations can progress by prioritizing proven use cases, strengthening data and technology foundations, redesigning workflows and establishing governance that supports responsible scale.
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