Hospitality Needs a New Tech Backbone to Meet 2022 Demand


The hospitality sector is facing pent-up demand from a public eager to travel after two years of pandemic restrictions. Technology will play a major part in acquiring customers, as well as engaging and retaining them, while creating brand loyalty. With leisure travel expected to rise more than usual this year, hotels need a technology backbone that will ensure they are ready to capitalize.

Read the full article in Hospitality Tech here.

About the author

Pratibha Salwan is based in Atlanta and leads the Travel, Transportation, Hospitality and Logistics (TTHL) sector for ISG. With more than 28 years of experience working across the globe, she has spent the past 20 years in the U.S. incubating, growing and expanding her work with digital technologies across the TTHL vertical. She has worked with clients in the Airline, Travel, Transportation, Hospitality, Logistics and Retail industries, and has been responsible for leading the digital charge for multiple organizations, providing domain-led technology solutions.