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Optimizing innovation and emerging technology resources is critical.
Hundreds of millions of dollars being spent to gain an understanding of how emerging technologies will impact enterprise business models. You might be asking:
We connect enterprises, technology providers and emerging tech with sourcing, operating model and deep technology expertise, helping you build a strategy to achieve tangible business results from your innovation initiatives.
Somewhere, someone is innovating – we help you meet them and build a rigorous emerging technologies strategy.
In sharp contrast to today’s hype cycle, ISG helps businesses take action in pursuit of business fundamentals. We help enterprises strategically shape tomorrow's operating model to achieve innovation measurable via business results. We focus on 4 key pillars of emerging technologies:
Human-centered AI
An approach to designing and developing AI systems that prioritize the needs, capabilities and perspectives of human users.
Generative AI
A large language model developed by OpenAI that is designed to generate human-like responses to text-based prompts.
Digital Twins
Virtual replicas of physical objects, processes or systems that are used to simulate and analyze their behavior in a digital environment.
Metaverse
A hypothetical future iteration of the internet that is a fully-immersive and interactive virtual world. The digital avatars can interact with each other and their surroundings in real-time.
Smart Contracts
Self-executing contracts that automatically execute the terms of an agreement when certain conditions are met.
Decentralized Apps
Applications that run on decentralized networks, such as blockchain, rather than on centralized servers.
Quantum Computing
Principles of computer science, physics and mathematics that uses quantum mechanics to solve complex problems faster than on classical computers.
Quantum Communications
A method of transmitting information securely using quantum mechanics. Quantum communication uses the properties of individual particles such as photons, to transmit information.
Quantum Sensing
An advanced sensor technology that vastly improves the accuracy of how we measure, navigate, study, explore, see and interact with the world around us by sensing changes in motion and electric and magnetic fields.
Edge Computer Vision
The use of computer vision algorithms and techniques on edge devices that are capable of processing data locally without relying on a centralized server or cloud computing infrastructure.
Edge Analytics
It involves analyzing data in real-time on local devices or edge servers. This can help to identify patterns and insights more quickly, enabling faster decision-making.
Edge IoT
IoT devices that process data at the edge of the network, rather than sending all data to the cloud. Devices include sensors, gateways and edge servers that perform analytics and decision-making functions.
AI investment is accelerating, but results remain uneven. Only one in four initiatives is meeting revenue impact expectations, at an average spend of $1.3M per use case. Enterprises are no longer asking whether AI works. They are being asked to prove that it pays.
We help you identify where AI agents deliver the most value, restructure workflows around them and build the accountability models that keep autonomous execution auditable. The enterprises that win won't be the ones that reacted. They'll be the ones that designed for it first.
We give enterprises transparent, benchmarkable pricing models that tag each resource unit with the autonomy level used to deliver it. As AI capability advances, your pricing keeps pace. Both buyers and providers can quantify what that progress is worth.
We bring analysis of more than $2.6 billion in tracked AI spend to every sourcing decision. Procurement, technology and finance leaders get the independent intelligence to rationalize vendor portfolios and hold providers accountable to measurable outcomes.
We embed controls at the point of data creation, define accountability for autonomous actions and build adaptive frameworks that keep pace with AI without impeding it. Enterprises that get this right don't just manage risk. They build the trust that lets them scale faster.
We ground strategy in research across 2,400 enterprise use cases, aligning investment to where impact is proven and designing the data, talent and governance foundations that move AI from pilots into the workflows that drive commercial results.
We benchmark your AI readiness against peers across 75 countries, identify the dimensions holding you back and give you a personalized roadmap to close the gap.
AI investment is shifting decisively toward revenue-generating functions. CRM automation, sales enablement and forecasting have replaced chatbots and IT productivity tools as the leading use case priorities, reflecting enterprise recognition that productivity gains alone do not satisfy board-level scrutiny. At the same time, use cases in production have doubled since 2024, and the portfolio is diversifying rapidly, with over 300 distinct function and industry-specific use cases now in active deployment.
ISG research across 2,400 enterprise use cases shows that the strongest AI returns are currently concentrated in compliance, risk management and quality control, not in the growth and cost outcomes most enterprises originally set out to achieve
The gap between where enterprises are investing and where AI is actually delivering is the defining commercial tension of 2025. Organizations that close it by targeting functions with structured, revenue-attributable data and clear ROI measures will establish performance benchmarks that compress the window for competitors still cycling through pilots. The standard is being set now.
ISG performed an internet of things (IoT) study for an industrial manufacturing company to identify potential differentiating solutions for the company’s digital transformation. ISG positioned the company’s custom blockchain application as an IoT Gateway1, and we aligned the application’s product roadmap to 42% of the IoT ideation use cases.
Learn moreISG designed and configured a blockchain software application for an industrial manufacturing company to increase its supply chain transparency and streamline multi-stakeholder communications. The proof-of-concept aligned with a business strategy and industry analysis to roadmap future versions of the blockchain application.
Learn moreISG defined business to business (B2B) Web3 applications for a large manufacturing organization to create new revenue streams.
Learn moreISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
Get the insight and guidance you need to accelerate growth and create more value.
Learn MoreIn the last four quarters, public cloud adoption among the enterprise community in the U.S. has grown drastically. Read this ISG Provider Lens™ report to get the latest on service provider offerings, market trends and buying profiles.
To implement & operate Salesforce-based CRM as-a-service applications, you might not have sufficient in-house knowledge or capacity and so may want a service provider partner. ISG’s Provider Lens™ report gives you insights into the top providers in this space, as well as the latest market trends.
You know investments in cloud computing today will lay the foundation for your enterprise’s digital backbone. Learn the trends and challenges to be successful.
Recent ISG research shows that legacy apps are a top barrier to agility in development. To increase revenues from digital transformation, you urgently need to modernize.
Innovation and user experience are the key drivers for adopting SaaS. Discover how emerging technologies, such as AI are leveraged to estimate deal close chances and predict revenue, and other innovative solutions.
