Index Insider: 2025 Will See Stronger Growth, But Caution Remains

Friday, January 10, 2025

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Hello. This is Stanton Jones and Steve Hall with a special preview edition of the ISG Index Call next week on Thursday, January 16 at 9:00 AM ET. Make sure to reserve your spot here.

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2025 Will See Stronger Growth, but Caution Remains

As we discussed before the holidays, enterprise IT organizations have some big plans for 2025, which will have big implications on the IT and business services industry in 2025.

Given this context, here’s a quick preview of our 2025 forecast:

BFSI spending will see an improving growth trajectory, and deals will continue to focus on cost optimization, vendor consolidation and AI. The slowdown in manufacturing will continue, specifically in the automotive sector, and the European geopolitical situation will impact technology spending for many enterprises in the EU.

Given the likely focus on profits over aggressive growth in 2025, enterprises will stay focused on cost optimization. That means organizations will continue to reallocate savings from IT optimization to data modernization and engineering programs that support aggressive AI plans.

Providers will ramp up their use of generative AI in both project work and managed services awards, which will drive massive productivity improvements, especially in areas like application migration and modernization. This will create opportunity for challengers to disrupt incumbents but also drive down contract values for commodity work.

The U.S. Fed's rate cuts will slightly improve enterprise sentiment, but the cautious spending environment will persist through early 2025. Given these factors, we’re forecasting 5.5% - 6% growth for the IT and business services sector in 2025.

Steve, Kathy, Namratha, Alex and I look forward to seeing you on the call next week. Make sure to reserve your spot here.

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About the authors

Stanton Jones

Stanton Jones

Stanton leads ISG's Index research, helping providers, investors and ISG clients make sense of the global IT services sector. Stanton’s weekly newsletter, the Index Insider, is read by thousands of market stakeholders each week. An ISG Digital Fellow, Stanton has been quoted in Fast Company, Forbes and CIO.com, and has appeared on national cable news.

Steve Hall

Steve Hall

What he does at ISG

As the leader of ISG’s business in EMEA and an Executive Board Member, Steve provides strategic insight and advice to help ISG’s clients solve their most critical business challenges, helping them adopt and optimize the technology and operating models they need to compete successfully. In particular, he uses his long experience and broad expertise to challenge and inspire them to think about their risks and opportunities in new and unexpected ways.

Past achievements for clients

Steve leads his team’s engagement with clients with an industry-recognized and highly valued perspective on the most important trends in business and technology. He asks and answers the big questions: Why do you need to transform? What’s your best way forward? What do you need to accelerate? And where should you invest your technology dollars to make it all happen?

Among his many client success stories, his ability to take in the big picture, define the problem and connect the dots to the right solutions helped one legacy postal and shipping giant transform itself into a modern logistics powerhouse. He also guided a global energy industry leader through a complex operating model and IT provider transition, helping them see past the obvious cost cutting measures to identify the root causes of their challenges—and delivering savings far beyond what they had imagined.