ISG Provider Lens™ Archetype Study – Global

These strategic reports support improved awareness, knowledge, and decision-making regarding IT and business service providers’ capabilities and positioning.

The new ISG Provider Lens™ Archetype studies provide a means to align sets of ISG-identified client requirements with known provider capabilities. which offers a first-of-its-kind evaluation of providers from the perspective of specific buyer types.


ISG Provider Lens™ Archetype Reports
Each report identifies 4-6 archetypes that represent buyer characteristics and buying requirements for IT or
BPO service lines
  • Reports are globally focused
  • “Archetypes” represent ISG Advisor perception of client buying patterns
  • Archetype reports are not prescriptive, nor rank-based
  • Reports help align buy-side needs with provider-side capabilities to reduce costs for both side