ISG Provider Lens^® Archetype Study 

These strategic reports support improved awareness, knowledge, and decision-making regarding IT and business service providers’ capabilities and positioning.

The ISG Provider Lens Archetype studies provide a means to align sets of ISG-identified client requirements with known provider capabilities. which offers a first-of-its-kind evaluation of providers from the perspective of specific buyer types. 

Each report identifies 4-6 archetypes that represent buyer characteristics and buying requirements for IT or BPO service lines.

• Reports are globally focused

• “Archetypes” represent ISG Advisor perception of client buying patterns

• Archetype reports are not prescriptive, nor rank-based

• Reports help align buy-side needs with provider-side capabilities to reduce costs for both side