Bots and Beyond Episode 16: A Data-Driven Approach to Selling

This week host Wayne Butterfield is joined by Scott Lichtenstein, Co-Founder & CEO of BuyerSight. Together they discuss how the role of sales managers has evolved in recent years towards spending more time analyzing huge volumes of data created by sales automation, and less time with their teams. In this context, learn how early-stage company BuyerSight uses AI technology and machine learning to provide sales managers with impactful insights and recommendations to help them become better coaches and leaders.


About the author

Wayne is an automation pioneer, initially starting out as an early adopter of RPA in 2010, creating one of the first Enterprise scale RPA operations. His early setbacks at Telefonica UK, led to many of the best practices now instilled across RPA centres of excellence around the globe. Customer centric at heart, Wayne also specialises in Customer Service Transformation, and has been helping brands in becoming more Digitally focused for their customers. Wayne is an expert in Online Chat, Social Media and Online Communities, meaning he is perfectly placed to help take advantage of Chat Bots & Virtual Assistants. More recently Wayne has concentrate on Cognitive & AI automation, where he leads the European AI Automation practice, helping brands take advantage of this new wave of automation capability.