Bots and Beyond Episode 4: To Chatbot or Not?

Host, Wayne Butterfield, speaks to Richard Clarke, Managing Director of Customer Operations at Paddy Power Betfair. They discuss how best to enhance customer experience with chatbots and how to avoid some of the common pitfalls when working with this automation technology. 


About the author

Wayne is an automation pioneer, initially starting out as an early adopter of RPA in 2010, creating one of the first Enterprise scale RPA operations. His early setbacks at Telefonica UK, led to many of the best practices now instilled across RPA centres of excellence around the globe. Customer centric at heart, Wayne also specialises in Customer Service Transformation, and has been helping brands in becoming more Digitally focused for their customers. Wayne is an expert in Online Chat, Social Media and Online Communities, meaning he is perfectly placed to help take advantage of Chat Bots & Virtual Assistants. More recently Wayne has concentrate on Cognitive & AI automation, where he leads the European AI Automation practice, helping brands take advantage of this new wave of automation capability.