Media, Tech & Communications Companies Look to Continuous Transformation to Get Ahead of Customers


Media, Technology and Communications companies are facing complex market dynamics. Hybrid cloud, cybersecurity concerns and advanced technologies like AI are raising the stakes for companies that want to thrive in a customer-oriented digital world.

These four trends will impact the strategies of Media, Tech and Communications companies in the coming year:

Quantum computing – the race is on.

Initial investments in quantum computing made by the market and universities driven to produce related research are now being reinforced in a big way at the country and regional levels. We’ve seen IBM in this field with its new Eagle quantum processor, and Google and Amazon are in the race as well. Real-life applications have already been identified.

Hybrid cloud evolves to decentralized databases and edge computing.

The rate of adoption of “everything as a service” continues, relying heavily on public cloud capabilities. The need for companies to increase bandwidth and decrease latency and response times is bringing edge computing into the mainstream.

AI will get smarter to optimize business processes.

We see a massive move to online work and e-commerce, and AI applications are helping build that tidal wave. At the same time, many think tanks are willing to prepare a more social, human-centered, educated AI that integrates more evenly into our day-to-day lives.

Cybersecurity goes to Zero Trust.

The move to cloud and the change in cyberattack patterns put more pressure on new cybersecurity solutions. Service providers are maturing and going mainstream with their “full cloud” solutions, such as secure access service edge or SASE. The challenge for enterprises is to understand which solutions are really delivering a Zero Trust solution with granular policy enforcement, both on-prem and in the cloud.


About the author

Julien Escribe

Julien Escribe

What he does at ISG

Julien oversees ISG’s IT and technology consulting and advisory teams across South Europe, Middle East and Africa with a strong focus on Italy. He works to make sure that clients are using the right technology to optimize your internal IT operations, including workflow, efficiency, and that they’re getting the most from every interaction with their technology service providers.

Past achievements for clients

During his 13 years at ISG, Julien has used his ability to synthesize detailed operation-level data into big-picture takeaways to help clients build a pragmatic, actionable roadmap to operational excellence. Some of these have included:

  • Mediating a volatile exit negotiation between a client and their service provider, resulting in a win-win outcome in which the relationship was rebuilt on a new, more sustainable basis, and the costs and operational disruptions of changing providers were avoided. 

  • Overseeing a team that developed a new methodology for assessing IT cost structure for a major European insurance firm, which was implemented across the US, Europe and Asia.

  • Benchmarking a major utilities client for their international IT operations, helping them understand their priorities for improvement in their transformation to an agile enterprise,.

Julien’s curiosity about all things digital has yielded expertise in cybersecurity, cloud technologies and artificial intelligence to help clients stay ahead of the emerging technologies that will reshape the way they do business.