Bots and Beyond Episode 37: Fake Humans & Alternate Realities, A Metaverse Future


“It's going to be a world where we're no longer on the internet. We're in the internet. And everything is going to change.”

This is according to guest Rachel Goalby, Founder and Director of creative strategy agency, SØWN. In this ISG Bots & Beyond episode, she dives into a her predictions for the Metaverse as she speaks to host Wayne Butterfield.  

What will this mean for how brands communicate and engage with their customers? How can brands leverage the Metaverse to drive value now and in the future?  Listen in to the discussion to find out. Click below to listen using your preferred podcast platform.


About the host

Wayne is an automation pioneer, initially starting out as an early adopter of RPA in 2010, creating one of the first Enterprise scale RPA operations. His early setbacks at Telefonica UK, led to many of the best practices now instilled across RPA centres of excellence around the globe. Customer centric at heart, Wayne also specialises in Customer Service Transformation, and has been helping brands in becoming more Digitally focused for their customers. Wayne is an expert in Online Chat, Social Media and Online Communities, meaning he is perfectly placed to help take advantage of Chat Bots & Virtual Assistants. More recently Wayne has concentrate on Cognitive & AI automation, where he leads the European AI Automation practice, helping brands take advantage of this new wave of automation capability.