ISG Digital Dish Episode 24: Introducing Your Authentic Self via Personal Branding

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Understanding your authentic self is one thing. Knowing how to position that authentic self professionally via a personal brand is another thing entirely, and it has never been more important to career growth than it is today. But both the understanding and the positioning can be incredibly challenging – you may find yourself struggling with where to start.

That’s why, in this episode of the ISG Digital Dish, host Missy Lawrence is interviewing Jennifer Galvin, Technology Alliances Lead at OutSystems, about her proven techniques for building a personal brand. To illustrate why she believes personal brand building is so critical to career success, Jennifer shares her own career path into tech and her personal challenges and wins along the way.

Together with hosts Jeanne Cuff and Lois Coatney, we delve into why it is important to find and embrace your true identity and how you can use it to drive value and make an impact. And since both our hosts and our guest are all long-time tech industry veterans, we can’t help but to make connections with tech topics including low-code, digital identity and access management. Tune in now!



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About the authors

Lois Coatney

Lois Coatney

What she does at ISG

Lois Coatney has been the ideal guiding advocate for her Fortune 500 clients, whom she has consistently helped get the most value out of their service providers and supply bases. That’s because, for more than two decades, Lois was the service provider. Today, as ISG’s President of Americas Sales, she is central to driving the firm’s revenue and growth.

Past achievements for clients

Throughout her career, Lois has consulted clients on their operating models and organizational designs so that they can work most effectively internally. She’s pivoted that experience to her approach to her current role, which goes much further than looking at the numbers and bottom line. She examines what ISG’s strengths are and considers how the firm can put its best foot forward to sell its services. Pairing that with a deep understanding of clients’ needs and of ISG’s function in the market, 
Lois makes decisions on how the firm can enhance those same offerings. She also views her work as a worthwhile means to strengthen ISG’s client relationships, which she contributes to by mentoring ISG account executives. 

Lois’s expertise in contracting, experience in supplier management and willingness to travel across the globe to create something new and modern have enabled her to:

  • Lead and roll out ISG GovernX®, a tool that directly helps clients and their businesses manage third-party risk, solve governance and service integration challenges, and drive optimal performance of their sources. 

  • Help a large governmental client migrate their $2.2 Billion annual IT spend to a consumption-based procurement model.

Lois’s current title may include “Americas,” but her prowess in service provider performance and relationship management, IT portfolio design and management and product ownership over the past 30 years has made its way all over the world to support nearly every industry ISG serves.

Jeanne Cuff

Jeanne Cuff

Jeanne Cuff is an Associate Director in the Governance Services-Managed Services organization who brings a broad set of experiences to support ISG clients. Jeanne has over 20 years of senior leadership and consulting roles in operations, human resources, network and SaaS.

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Missy Lawrence

Missy Lawrence

Missy Lawrence is a culture and change leadership expert with a passion for organizational effectiveness and human capital optimization. A recognized speaker and executive coach leading our Americas Operating Models Capability, Missy’s distinct competency is in corporate culture, executive coaching, product models and mindset and cultural change-leadership programs. Her zeal for agile and product team dynamics, C-suite coaching, and empowering psychologically safe environments have landed her on Business First’s Top 40 under 40 Professionals for her Digital Culture and Human Behavior Dynamics Playbooks. Her 20 years of experience are grounded in brain-based leadership, operating models, IT HRBP, neuroscience, HCM, HR mergers and acquisitions, organizational effectiveness and OD, culture change, CMMI, enterprise agility, DevOps, and productizing/product-oriented delivery in a variety of industries.

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