When you’re looking to buy a luxury product, how do you choose which product you buy? Today, consumers are faced with an unprecedented abundance of choices, and their expectations are in a perpetual flux. This constantly shifting consumer landscape presents a formidable challenge for retail and consumer packaged goods (CPG) brands seeking to build a devoted following. Digital technologies, such as the metaverse, force brands to reevaluate their business strategies to ensure they stay relevant in a multi-brand-loyal world. This rings especially true for some of the long-established luxury brands whose consumers have distinct and often demanding expectations of their retail experiences. What strategies can these brands employ to consistently raise the bar, thereby ensuring they secure loyalty and the largest share of their purchasing choices?
Join us for this episode as we explore how digital is impacting the world of luxury brands. Our guest Anika Sharma, General Manager & Global Client Partner at LTIMindtree, who works with large-scale CPG and retail clients. She has a deep passion for elevating cherished brands that evoke a sense of well-being in their customers. Our discussion revolves around the pivotal role played by digital technology and human-centric approaches in enabling brands to adapt and thrive within the ever-evolving consumer landscape. How can the metaverse emerge as a transformative catalyst for brands and consumers, altering the dynamics of their interactions in profound ways?
Meet the hosts
Lois Coatney
What she does at ISG
Lois Coatney has been the ideal guiding advocate for her Fortune 500 clients, whom she has consistently helped get the most value out of their service providers and supply bases. That’s because, for more than two decades, Lois was the service provider. Today, as Partner and President EMEA Sales and Consulting, she is central to driving the firm’s revenue and growth.
Past achievements for clients
Throughout her career, Lois has advised clients on the operating models and organizational designs that will enable them to work most effectively. She brings that experience to her current role, where she considers how the firm can put its best foot forward to sell its services across the European market. Pairing her expertise in contracting and supplier management and her deep understanding of clients’ needs with the unique breadth and depth of ISG capabilities, Lois works to strengthen client relationships and enhance the firm’s offerings.
Jeanne Cuff
LinkedIn Profile
