|    |  Clients  |  Brochure & FAQs  |  CX Insights  |  Home

ISG Star of Excellence™ - 2025 Awards

In 2025, ISG will continue to reward service and technology providers that showcase exceptional client-centricity in their services and solutions.

The available awards are divided into established and valued overall, universal and also new CX-specific awards, which we will publish at the Sourcing Industry Awards Gala in November, and ISG Provider Lens (IPL) study-specific CX Star Performer Awards, which will be announced during the year alongside the IPL study results.

Below are the key categories for which providers will be awarded in 2025:

Customer Choice Award

Eligibility Criteria:

  • Minimum of 5 customer responses
  • Responses covering at least 50% of all technologies, regions, and industries
  • Above-average Customer Experience (CX) score

Excellence Awards

(ITO, BPO, Emerging Tech, Partner Ecosystem, and Industry)
Eligibility Criteria:

  • Minimum of 5 customer responses
  • Responses covering at least 50% of the respective category
  • Above-average CX score

Regional Awards

(Americas, APAC, EMEA)
Eligibility Criteria:

  • Minimum of 5 customer responses
  • Above-average CX score within the respective region

CX Partnership Award

(Delivery Excellence Award, Innovation Excellence Award)

Eligibility Criteria:

  • Minimum of 5 customer responses 

CX Star Performer – A global winner for each IPL Study

Providers with the highest CX scores for each service line at the end of each ISG Provider Lens™ report research cycle will be recognized as CX Star Performers. The announcement will take place as part of the sneak previews of all IPL studies.
Note: Responses submitted for each service line will remain valid for one year until the next ISG Provider Lens™ report refresh cycle.

Eligibility Criteria:

  • Minimum three responses for the respective service line
  • The highest CX scorer wins the award for the respective IPL Study (e.g., Security, AI, Procurement, Banking, SAP-related Services or many other topics)